I’ve had TikTok deleted from my phone on and off for two years now, and the other day I started scrolling for the first time in a while. In the days that have passed since, I’ve been thinking a lot about the role of influencers within our consumer-driven society. Online influencers emerged years ago because people connected with them, enjoyed their content, and liked seeing the lives they lived. While paid ads and promotions have long been a thing, going back to the YouTube g

In the past few years, I’ve watched my friends and I switch from using Google to look for recommendations and advice to using TikTok and...

Were older generations were more open to being advertised to because it wasn't so in-your-face? Sure, billboards, print ads, and radio...