I’ve been into fashion and putting outfits together since I can remember, into thrifting since I went for the first time in middle school, and into vintage clothing and runway shows since high school. These days, my wardrobe is overwhelmingly thrifted or bought second-hand (I’m an eBay fiend). I’m obsessed with watching thrift hauls and shopping adventures online, but also with seeing influencers unbox PR and models walk in new releases. It seems that the online fashion commu

I’ve had TikTok deleted from my phone on and off for two years now, and the other day I started scrolling for the first time in a while. In the days that have passed since, I’ve been thinking a lot about the role of influencers within our consumer-driven society. Online influencers emerged years ago because people connected with them, enjoyed their content, and liked seeing the lives they lived. While paid ads and promotions have long been a thing, going back to the YouTube g

In the past few years, I’ve watched my friends and I switch from using Google to look for recommendations and advice to using TikTok and...

Were older generations were more open to being advertised to because it wasn't so in-your-face? Sure, billboards, print ads, and radio...