hey!
I'm Dani, and I graduated from the University of Michigan in 2025 with a degree in Cognitive Science and minors in Business and Art & Design. I am a creative-minded individual constantly looking for ways to combine the analytical and imaginative sides of my brain within my work. Highly interested in brand strategy and consumer behavior, I'm looking to involve human insights and creative solutions in everything that I do. Just as human thought drives every action, something else drives those thoughts. My goal is to uncover the hidden meaning behind our actions and use that meaning to drive value in daily life.
resume.
EDUCATION
UNIVERSITY OF MICHIGAN ANN ARBOR, MI
COLLEGE OF LITERATURE, ARTS, AND SCIENCES
Bachelor of Arts, May 2025
Cognitive Science, focus in Decision Making
GPA 3.9/4.00
STEPHEN M. ROSS SCHOOL OF BUSINESS
Minor in Business Administration
STAMPS SCHOOL OF ART & DESIGN
Minor in Art and Design
COURSE HIGHLIGHTS: Consumer Behavior, Social Media Marketing, Interaction Design, AI in Cognitive Science
EXPERIENCE
OCT 2025 ALCHEMY MEDIA NEW YORK, NY CURRENT MEDIA SALES COORDINATOR
- Developed 50+ insight-led OOH sales proposals across beauty, luxe fashion, CPG, etc. brands by
combining client advertising goals with cultural context, foot traffic data, and target audience data
- Managed campaign execution from sales planning through installation, liaising across clients,
production, and install teams while overseeing contracts, creative output, and vendor coordination
- Supported new client relations by building and presenting offering decks, ideating inventive OOH
campaign executions, and facilitating large-scale installs/pop-ups, and influencer/social content
SUMMER 2025 ADAM&EVEDDB NEW YORK, NY BRAND STRATEGY INTERN
- Worked on strategy for clients including JetBlue, Kroger, Pure Leaf, Muscle Milk, RMCH, + new biz
- Conducted competitive, cultural, and social landscape analyses across beverage, financial, and
grocery industries; synthesized insights into decks to identify brand tensions and opportunities
- Led 25+ man-on-the-street interviews and conducted social listening on Reddit, TikTok, Instagram,
and other platforms to uncover trends and develop consumer personas to help shape pitches
- Collaborated with account and creative teams to develop a holiday campaign strategy for JetBlue,
and supported Senior Strategists in writing proactive briefs and trend newsletters for clients
SUMMER 2024 DEVITO/VERDI NEW YORK, NY ADVERTISING INTERN
- Led demand generation efforts by creating 30+ segmented new business outreach scripts, analyzing
trends, current events, and engagement data, and increased response rates by 20%
- Supported brainstorming sessions, managed 15+ award submissions, and assisted 7 RFPs
- Outlined social media strategy, studied viral content, and produced 30+ videos and graphics
- Conducted client analyses, built 5 industry-specific capabilities decks, aided ad brief development
SUMMER 2023 OES GLOBAL INC. FORT LAUDERDALE, FL
DIGITAL MARKETING INTERN
- Built a 6-month content calendar and conversion system for cross-platform media distribution
- Created Reels and original graphics to boost engagement and increased social following by 110%
- Conducted weekly A/B/C email tests, identified patterns to optimize outreach strategies, delivered
detailed analytics reports to marketing team, and improved open rates and web traffic by 15%
- Applied AI tools to email and blogs; researched SEO and Google Ads for product optimization
2022 - 2023 UNIV. OF MICHIGAN HOUSING DEPARTMENT ANN ARBOR, MI
MARKETING AND STRATEGY ASSOCIATE
- Led 5-person team in creation of yearlong social media calendar using analytics and user data
- Used segmented audiences and tailored content to increase Instagram following by 150%
- Designed 50+ original graphics with Canva and Adobe, resulting in a 200% engagement boost
- Promoted campus events and opportunities, and led projects such as t-shirt designs and hall maps
MORE OF ME
- Skills: Adobe Creative Suite, Microsoft Suite, Google Suite, Brandwatch, Figma, Canva, French
- College Activities: Alpha Delta Pi, Arts Ambassadors, LLM researcher, strategy teaching assistant
- Attended a French study abroad program, living with a native host family, and a semester in Rome
- High school scholastic art award winner; created art from beach trash, featured in local art exhibits
- Big lover of thrifting and vintage clothes, long walks and slow runs, and recently, making pottery