HEY!
I'm Dani, a 2025 University of Michigan grad living life in NYC. With a degree in Cognitive Science and minors in Business and in Art & Design, I'm constantly looking for ways to combine the analytical and imaginative sides of my brain.
Brand strategy and consumer behavior fascinate me for the same reason, existing where human insight meets creative solutions. Just as human thought drives every action, something else drives those thoughts. My goal is to uncover the hidden meaning behind our actions and use that meaning to drive value in daily life.
I explore the world around me everday, walking around art museums in the city and pretending I lived each artist's life, going on runs around New York and stumbling upon a street I've never been to, seeing an artist post their homemade mug and running to the studio to try making one myself, or digging through racks at a thrift store and thinking about how the trends behind each piece have evolved through time.
That exploration and curiosity is what I strive to bring to my work, paying attention to the world around me and using those observations to help explain why people do what they do.
RESUME
EDUCATION
UNIVERSITY OF MICHIGAN ANN ARBOR, MI
COLLEGE OF LITERATURE, ARTS, AND SCIENCES
Bachelor of Arts, May 2025
Cognitive Science, focus in Decision Making
GPA 3.9/4.00
STEPHEN M. ROSS SCHOOL OF BUSINESS
Minor in Business Administration
STAMPS SCHOOL OF ART & DESIGN
Minor in Art and Design
COURSE HIGHLIGHTS: Consumer Behavior, Social Media Marketing, AI in Cog-Science, Business Sustainability
EXPERIENCE
OCT 2025 ALCHEMY MEDIA NEW YORK, NY CURRENT MEDIA SALES COORDINATOR
- Build consumer insight-driven OOH media sales strategies for 100+ brands like Valentino, Vuori, Essie,
and Uber, translating cultural trends and audience data into media buys across 15+ markets
- Manage $5k-$500k media executions from sales planning through installation, liaising across clients,
production, and install teams while overseeing contracts, timelines, and strategic outputs
- Support new client relations by building and presenting brand decks weekly, ideating original OOH
campaign executions, and facilitating large-scale installs, pop-ups, and influencer/social activations
SUMMER 2025 ADAM&EVEDDB NEW YORK, NY BRAND STRATEGY INTERN
- Worked on strategy for clients including JetBlue, Kroger, Pure Leaf, Muscle Milk, RMCH, + new biz
- Conducted competitive, cultural, and social landscape analyses across beverage, financial, and
grocery industries; synthesized insights into decks to identify brand tensions and opportunities
- Led 25+ man-on-the-street interviews and conducted social listening on Reddit, TikTok, Instagram,
and other platforms to uncover trends and develop consumer personas to help shape pitches
- Collaborated with account and creative teams to develop a holiday campaign strategy for JetBlue,
and supported Senior Strategists in writing proactive briefs and trend newsletters for clients
SUMMER 2024 DEVITO/VERDI NEW YORK, NY ADVERTISING INTERN
- Led demand generation efforts by creating 30+ segmented new business outreach scripts, analyzing
trends, current events, and engagement data, and increased response rates by 20%
- Supported brainstorming sessions, managed 15+ award submissions, and assisted 7 RFPs
- Outlined social media strategy, studied viral content, and produced 30+ videos and graphics
- Conducted client analyses, built 5 industry-specific capabilities decks, aided ad brief development
SUMMER 2023 OES GLOBAL INC. FORT LAUDERDALE, FL
DIGITAL MARKETING INTERN
- Built a 6-month content calendar and conversion system for cross-platform media distribution
- Created Reels and original graphics to boost engagement and increased social following by 110%
- Conducted weekly A/B/C email tests, identified patterns to optimize outreach strategies, delivered
detailed analytics reports to marketing team, and improved open rates and web traffic by 15%
- Streamlined email and blogs with AI; integrated SEO and Google Ads data for product optimization
2022 - 2023 UNIV. OF MICHIGAN HOUSING DEPARTMENT ANN ARBOR, MI
MARKETING AND STRATEGY ASSOCIATE
- Led 5-person team in creation of yearlong social media calendar using analytics and user data
- Used segmented audiences and tailored content to increase Instagram following by 150%
- Designed 50+ original graphics with Canva and Adobe, resulting in a 200% engagement boost
- Promoted campus events and opportunities, and led projects such as t-shirt designs and hall maps
MORE OF ME
- Skills: Brandwatch, Figma, Asana, Hubspot, Adobe/Canva, Microsoft Suite, Later, French
- College Activities: Alpha Delta Pi, Arts Ambassadors, LLM researcher, strategy teaching assistant
- Independently created/exhibited an art collection made of beach trash, won a scholastic art award
- Attended a French study abroad program, living with a native host family, and a semester in Rome
- Big lover of thrifting and vintage clothes, baking cookies and cakes, and recently, pottery throwing