hey!
Dani is a current senior at the University of Michigan, studying Cognitive Science with minors in both Art & Design and Business. She is a creative who is interested in the worlds of advertising and marketing-- especially the psychology behind it. Just as thought drives each of our actions, something else drives those thoughts. Her goal is to uncover the hidden meaning behind our actions, and use that meaning to drive value in daily life.
resume.
EDUCATION
​
UNIVERSITY OF MICHIGAN ANN ARBOR, MI
COLLEGE OF LITERATURE, ARTS, AND SCIENCES
Bachelor of Arts, May 2025
Cognitive Science, focus in Decision Making
GPA 3.9/4.00
STEPHEN M. ROSS SCHOOL OF BUSINESS
Minor in Business Administration
STAMPS SCHOOL OF ART & DESIGN
Minor in Art and Design
EXPERIENCE
​
SUMMER 2024 DEVITO/VERDI NEW YORK, NY ADVERTISING INTERN
- Created 30+ original videos and graphics, managed 15+ ad award submissions, assisted with 7
RFPs, outlined social media strategic plan, supported creative ad brief brainstorming and planning
- Developed 30 category-specific outreach scripts, led demand generation efforts based on analyzed
trends and current events, tracked opens/hit rates and increased engagement by 20%
- Conducted competitor/trend research, performed client analysis, conducted virality research,
created 5 industry-specific work/capabilities decks, attended and transcribed introduction meetings
SUMMER 2023 OES GLOBAL INC. FORT LAUDERDALE, FL
DIGITAL MARKETING INTERN
- Developed 6-month content calendar and conversion system for seamless cross-platform distribution,
created Reels and graphics to boost engagement and grow social following by 110%
- Conducted weekly A/B/C email tests, identified patterns to alter initiatives, conducted and
delivered detailed analytics reports to marketing team, boosted open rates and site traffic by 15%
- Integrated AI into email, blogs, and social media to improve efficiency; researched SEO
methodologies and Google Ad strategies to devise comprehensive product optimization strategies
2022 - 2023 UNIVERSITY OF MICHIGAN HOUSING DEPARTMENT ANN ARBOR, MI
MARKETING AND STRATEGY ASSOCIATE
- Expanded campus housing organizations' reach through analytics and user data, segmented
audiences into four groups, tailored content, and increased Instagram following by 150%
- Led 5-person team in brainstorming sessions, composed yearlong seasonal timeline with triweekly
social media content, incorporating trend research and unique ways to advertise on campus
- Designed 50+ original graphics using Canva and Adobe, driving a 200% increase in engagement,
promoted events/job opportunities, fulfilled ad hoc projects including t-shirt designs and hall maps
2021 - NOW PHI GAMMA NU PROFESSIONAL BUSINESS FRATERNITY ANN ARBOR, MI
VICE PRESIDENT OF MEMBERSHIP
- Elected VP of Membership on the Executive Board, led recruitment and continuous professional
development, oversaw 50+ events per semester, restructured applicant deliberation process
- As Head of Recruitment, supervised 100 members and 200 applicants, directed 10 events, built
100% anonymous scoring process, introduced new recruiting event, raised attendance by 145%
- Served as Brotherhood Chair and organized 10 bi-weekly events for brothers, planned bonding
retreat for 40 members and prepared event itinerary, managed $2,000 for meals and activities