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word-vomit style writing about the topics that come to me
Sitting at the nail salon doing nothing, like a lunatic
I went to the nail salon the other day after work. I'd been running around all day and staring at a lot of screens, so when I sat down, I put my phone away and took the chance to just stare off into the distance and let my brain rest. As I put my phone into my bag, the nail tech looked at me and told me I could still use my phone with one hand while she did the other. I said I was alright without, and she asked me another time if I was sure before I explained that I'd already
Dani Cerutti
Aug 55 min read
Why am I scrolling through 100 pages of the same desk?
In search of a new desk, I was looking through the Wayfair website the other day, and it brought me down a deep thought rabbit hole about shopping decision fatigue. Wayfair has a massive selection of inventory, and it's really easy to get lost scrolling through seemingly endless pages of desks that all look pretty much identical. At one point, I was looking for brown sheets and found myself comparing 5 different options of Wayfair sheets that all looked the exact same. When t
Dani Cerutti
Jul 234 min read
The fashion community versus overconsumption
I've been into fashion and putting outfits together since I can remember, into thrifting since I went for the first time in middle school, and into vintage clothing and runway shows since high school. These days, my wardrobe is overwhelmingly thrifted or bought second-hand (I'm an eBay fiend). I'm obsessed with watching thrift hauls and shopping adventures online, but also with seeing influencers unbox PR and models walk in new releases. It seems that the online fashion commu
Dani Cerutti
Feb 244 min read
I redownloaded TikTok and started spiraling about influencers
I’ve had TikTok deleted from my phone on and off for two years now, and the other day I started scrolling for the first time in a while. In the days that have passed since, I’ve been thinking a lot about the role of influencers within our consumer-driven society. Online influencers emerged years ago because people connected with them, enjoyed their content, and liked seeing the lives they lived. While paid ads and promotions have long been a thing, going back to the YouTube g
Dani Cerutti
Feb 183 min read
Is AI changing the decison-making game?
In the past few years, I’ve watched my friends and I switch from using Google to look for recommendations and advice to using TikTok and...
Dani Cerutti
Sep 19, 20253 min read
Why are younger generations so sick of ads?
Were older generations were more open to being advertised to because it wasn't so in-your-face? Sure, billboards, print ads, and radio...
Dani Cerutti
Jul 23, 20253 min read
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