IFC Center

As a project, I created an advertising concept for IFC Center, developing artwork and mock-ups based on the uncovered strategy, as shown below.

Insight: Film lovers view movies as an art form and shared culture, not just entertainment.

Tension: For true film lovers, the movie industry feels diluted, leaving them feeling overlooked and misunderstood.

Strategy: IFC Center isn't for everyone– it’s a community for those who understand the nuances.

IFC Center is an art-house movie theater in Greenwich Village, Manhattan, New York City.