Valentino Beauty - Perfume Launch

As part of my work coordinating OOH media sales, I led the media sale and helped execute a city-wide wildposting campaign for a Valentino Beauty perfume launch in New York, working across internal teams, external installers, and content creators.

Insight: Valentino Beauty's audience is highly engaged with microinfluencers online, but also craves deeper personal connections and nostalgia. Valentino's emotional self-expression focus lends well to this.

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Strategy: Focus placements in culturally relevant neighborhoods where Valentino's target audience (Gen Z shoppers with beauty interests) typically goes with friends and to socialize. Then, extend the reach digitally through content made by the growing influencers (who are also Gen Z and like beauty).

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Execution:

• Mapped and selected placement locations across NYC markets/neighborhoods to align with brand audience (focus on Soho, Chelsea, Williamsburg)

• Liaised across production, installation, client, and influencer teams to keep the rollout on schedule

• Managed on-site logistics and coordinated content shoot days in Soho, to ensure quality and placement accuracy

• Tracked post-campaign performance via location analytics and mapping